Presentation of the expedition “Arctic Challenge”

Bemypartner organized in Madrid the press conference to present the second edition of Arctic Challenge.

An expedition in which the adventurer Manuel Calvo will go over Greenland on a sled for 15 days, thanks to sponsors like Purina PRO PLAN. But, Manuel won´t be alone; two Eskimos, a veterinarian and 32 Greenlandic dogs accompany him.

During this Arctic Challenge, they will visit one of the highest concentrations of polar bears in the world. The goal is not only knowing the ecosystem in which polar bears live but mainly the morphological characteristics of the native dogs in order to survive in such extreme conditions.

This initiative also aims to promote the figure of the dog and its bond with human beings. Arctic Challenge wants to show the ancestral figure of the dog as an aid in survival. It is a unique opportunity to access a place where you can only get there by dogsled.

Purina, one of the main sponsors of this challenge, is one of the world’s leading pet care company. The brand promotes for over 85 years, scientific advances in nutrition and pet care.

We wish Manuel Calvo and his team an exciting challenge. We’ll keep you all posted on his return from Greenland.

As a communication management agency is always a pleasure to be involved in such initiatives.

Every week will keep you informed about the variety of projects we are working on. Communication is our reason for being.