{"id":5207,"date":"2022-06-23T12:48:54","date_gmt":"2022-06-23T12:48:54","guid":{"rendered":"https:\/\/bemypartner.es\/?p=5207"},"modified":"2022-06-27T11:55:05","modified_gmt":"2022-06-27T11:55:05","slug":"los-nfts-en-instagram","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/en\/los-nfts-en-instagram\/","title":{"rendered":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cada d\u00eda las plataformas de redes sociales buscan innovar, para mantener los procesos de digitalizaci\u00f3n y la econom\u00eda en movimiento. Las <strong>actualizaciones<\/strong> en nuestras redes sociales favoritas, intentan mejorar constantemente la experiencia del usuario para mantenernos m\u00e1s tiempo utilizando la plataforma. Este es el caso de la incorporaci\u00f3n de los NFTs en Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 son los NFTs?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los NFT o, token no fungibles, son&nbsp;<strong>obras digitales <\/strong>que pueden ser compradas y vendidas como cualquier otra propiedad, tan solo queeste tipo de obras no tienen una forma f\u00edsica y tangible, es estrictamente <strong>digital<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, los principales cambios tecnol\u00f3gicos siempre surgen como respuesta a una preocupaci\u00f3n y el prop\u00f3sito de los NFTs ha sido priorizar a los artistas que trabajan de forma online, de esta manera consiguen firmar sus obras y confirmar su autenticidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La realidad es que un NFT <strong>es m\u00e1s un certificado digital que una obra<\/strong> \u00bfQu\u00e9 significa esto? Que al igual que en la galer\u00eda del museo todos los que entren podr\u00e1n verla, pero el propietario cuenta con un certificado que dice que le pertenece. Probablemente te preguntes c\u00f3mo llego esto a Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los NFTs en Instagram<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para los <strong>creadores de contenido<\/strong> existen distintas maneras con las que pueden <strong>ganar&nbsp; dinero. <\/strong>El problema es que muchas de ellas son poco predecibles y cambian continuamente, lo cual hace m\u00e1s dif\u00edcil que puedan llegar a tener cierta<strong> estabilidad econ\u00f3mica.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, Instagram est\u00e1 &nbsp;buscando <strong><em>Tokenizar<\/em><\/strong> el contenido de los <a href=\"https:\/\/bemypartner.es\/estrategia-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">influencers <\/a>y artistas de la plataforma, ofreciendo la posibilidad de que los creadores de contenido puedan convertir en NFTs todas sus publicaciones para despu\u00e9s poderlas vender. De esta forma, se podr\u00e1n ganar la vida sin ning\u00fan tipo de preocupaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, tokenizar el contenido permite evitar el aumento de <strong>cuentas falsas <\/strong>y puede <strong>reducir el plagio de publicaciones o perfiles.<\/strong> Tambi\u00e9n, todo esto beneficia al propio Instagram, ya que la plataforma se puede posicionar como el portafolio m\u00e1s grande de NFTs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, para muchos el<strong> \u201ccriptoarte\u201d<\/strong> genera muchas dudas al no tratarse de algo tangible y por lo que se paga mucho dinero. Asimismo, tampoco ayuda a disipar las dudas el hecho de que Meta, empresa que tambi\u00e9n es propietaria de Instagram, planea <a href=\"https:\/\/cryptoshitcompra.com\/metaverse-de-facebook-gasta-el-475-de-los-ingresos-por-articulos-del-jugador-cryptoshitcompra\" target=\"_blank\" rel=\"noreferrer noopener\">cobrar tarifas de hasta el <strong>47\u20195%<\/strong><\/a> a los creadores de contenido digital que quieran vender sus NFTs dentro del Metaverso. Esto significar\u00eda que <strong>los influencers y artistas ceder\u00edan a Meta<\/strong> casi la mitad de lo que ganan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien es cierto que estamos en un momento en el que el <strong>arte digital est\u00e1 en auge<\/strong>, sin embargo, este a\u00fan no genera total confianza a todo el mundo por lo que muchos dudan al momento de <strong>invertir<\/strong> en este tipo de econom\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSer\u00e1 el futuro o ser\u00e1 una burbuja que alg\u00fan d\u00eda petar\u00e1?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.<\/p>\n","protected":false},"author":1,"featured_media":5269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46,73,648,205],"tags":[68,697,84],"class_list":["post-5207","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-agencia-de-comunicacion","category-comunicacion","category-marca","category-redes-sociales","tag-medios-de-comunicacion","tag-nft","tag-redes-sociales","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner<\/title>\n<meta name=\"description\" content=\"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/los-nfts-en-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner\" \/>\n<meta property=\"og:description\" content=\"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bemypartner.es\/los-nfts-en-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Bemypartner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BemypartnerCOM\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T12:48:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T11:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bemypartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:site\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bemypartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/\"},\"author\":{\"name\":\"Bemypartner\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"headline\":\"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa?\",\"datePublished\":\"2022-06-23T12:48:54+00:00\",\"dateModified\":\"2022-06-27T11:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/los-nfts-llegan-a-instagram.png\",\"keywords\":[\"medios de comunicaci\u00f3n\",\"nft\",\"Redes Sociales\"],\"articleSection\":[\"Agencia de comunicaci\u00f3n\",\"Comunicaci\u00f3n\",\"Marca\",\"Redes Sociales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/\",\"name\":\"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/los-nfts-llegan-a-instagram.png\",\"datePublished\":\"2022-06-23T12:48:54+00:00\",\"dateModified\":\"2022-06-27T11:55:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"description\":\"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/los-nfts-llegan-a-instagram.png\",\"contentUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/los-nfts-llegan-a-instagram.png\",\"width\":1170,\"height\":539,\"caption\":\"Para los creadores de contenido existen distintas maneras con las que pueden ganar dinero. El problema es que muchas de ellas son poco predecibles y cambian continuamente, lo cual hace m\u00e1s dif\u00edcil que puedan llegar a tener cierta estabilidad econ\u00f3mica.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/los-nfts-en-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bemypartner.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/\",\"name\":\"Bemypartner\",\"description\":\"Comunicaci\u00f3n y eventos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bemypartner.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\",\"name\":\"Bemypartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"caption\":\"Bemypartner\"},\"sameAs\":[\"https:\\\/\\\/bemypartner.es\"],\"url\":\"https:\\\/\\\/bemypartner.es\\\/en\\\/author\\\/bemypartner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner","description":"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/","og_locale":"en_US","og_type":"article","og_title":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner","og_description":"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.","og_url":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/","og_site_name":"Bemypartner","article_publisher":"https:\/\/www.facebook.com\/BemypartnerCOM","article_published_time":"2022-06-23T12:48:54+00:00","article_modified_time":"2022-06-27T11:55:05+00:00","og_image":[{"width":1170,"height":539,"url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png","type":"image\/png"}],"author":"Bemypartner","twitter_card":"summary_large_image","twitter_creator":"@bemypartnercom","twitter_site":"@bemypartnercom","twitter_misc":{"Written by":"Bemypartner","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#article","isPartOf":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/"},"author":{"name":"Bemypartner","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"headline":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa?","datePublished":"2022-06-23T12:48:54+00:00","dateModified":"2022-06-27T11:55:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/"},"wordCount":493,"commentCount":0,"image":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png","keywords":["medios de comunicaci\u00f3n","nft","Redes Sociales"],"articleSection":["Agencia de comunicaci\u00f3n","Comunicaci\u00f3n","Marca","Redes Sociales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bemypartner.es\/los-nfts-en-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/","url":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/","name":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa? - Bemypartner","isPartOf":{"@id":"https:\/\/bemypartner.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#primaryimage"},"image":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png","datePublished":"2022-06-23T12:48:54+00:00","dateModified":"2022-06-27T11:55:05+00:00","author":{"@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"description":"Instagram busca Tokenizar el contenido de los influencers y artistas, para que los creadores de contenido monetizen sus publicaciones.","breadcrumb":{"@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bemypartner.es\/los-nfts-en-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#primaryimage","url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png","contentUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2022\/06\/los-nfts-llegan-a-instagram.png","width":1170,"height":539,"caption":"Para los creadores de contenido existen distintas maneras con las que pueden ganar dinero. El problema es que muchas de ellas son poco predecibles y cambian continuamente, lo cual hace m\u00e1s dif\u00edcil que puedan llegar a tener cierta estabilidad econ\u00f3mica."},{"@type":"BreadcrumbList","@id":"https:\/\/bemypartner.es\/los-nfts-en-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bemypartner.es\/en\/"},{"@type":"ListItem","position":2,"name":"Los NFTs en Instagram, \u00bffuturo o burbuja especulativa?"}]},{"@type":"WebSite","@id":"https:\/\/bemypartner.es\/#website","url":"https:\/\/bemypartner.es\/","name":"Bemypartner","description":"Comunicaci\u00f3n y eventos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bemypartner.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93","name":"Bemypartner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","caption":"Bemypartner"},"sameAs":["https:\/\/bemypartner.es"],"url":"https:\/\/bemypartner.es\/en\/author\/bemypartner\/"}]}},"_links":{"self":[{"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/posts\/5207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/comments?post=5207"}],"version-history":[{"count":10,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/posts\/5207\/revisions"}],"predecessor-version":[{"id":5277,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/posts\/5207\/revisions\/5277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/media\/5269"}],"wp:attachment":[{"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/media?parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/categories?post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bemypartner.es\/en\/wp-json\/wp\/v2\/tags?post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}