{"id":5026,"date":"2022-01-11T12:15:31","date_gmt":"2022-01-11T12:15:31","guid":{"rendered":"https:\/\/bemypartner.es\/?p=5026"},"modified":"2022-01-11T16:58:24","modified_gmt":"2022-01-11T16:58:24","slug":"marketing-digital-tendencias-2022","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/marketing-digital-tendencias-2022\/","title":{"rendered":"Marketing digital: tendencias para 2022"},"content":{"rendered":"\n

Con la llegada de un nuevo a\u00f1o, damos la bienvenida a las nuevas tendencias de marketing digital<\/strong> que triunfar\u00e1n este 2022.

Aqu\u00ed te dejamos con algunas de las principales.
<\/p>\n\n\n\n

– Contenido personalizado. <\/strong>En marketing siempre se dice que el contenido es el rey, ya que es imprescindible para captar la atenci\u00f3n de los usuarios. Sin embargo, este 2022 adem\u00e1s de tener que crear un contenido de valor, atractivo y original<\/strong> deber\u00e1 estar altamente personalizado<\/strong>, muy enfocado a los gustos e intereses de tus buyer person.

– M\u00e1s diversidad de redes sociales. <\/strong>Cada vez m\u00e1s, las marcas tendr\u00e1n que diversificar sus contenidos y apostar por nuevas redes sociales menos masivas<\/strong>. Facebook, Instagram o YouTube empiezan a estar saturados por la gran cantidad de anunciantes, mientras que en TikTok, Twitch, Pinterest o Spotify<\/strong> a\u00fan hay menos competencia y pueden ser una muy buena alternativa.

– Campa\u00f1as con microinfluencers.<\/strong> El marketing de influencers seguir\u00e1 siendo un gran canal para promocionar productos o servicios, visibilizar una marca y llegar a nuevos clientes potenciales. Sin embargo, debido a la saturaci\u00f3n de los canales, pasar\u00e1n a tener mucha m\u00e1s importancia los microinfluencers<\/strong> para llegar a audiencias mucho m\u00e1s espec\u00edficas y segmentadas.

– Eventos h\u00edbridos.<\/strong> La combinaci\u00f3n de eventos presenciales y virtuales<\/strong> ha llegado para quedarse. Y es que esta modalidad, adem\u00e1s de poder contar con m\u00e1s invitados y dar la posibilidad de asistir desde cualquier parte del mundo, permite recolectar datos directos de la audiencia.

– Fin de las cookies de terceros.<\/strong> Aunque todav\u00eda no han desaparecido definitivamente, la tendencia dentro del marketing digital ser\u00e1 buscar nuevas t\u00e9cnicas y m\u00e9todos para segmentar y definir audiencias<\/strong>. As\u00ed que lo mejor es empezar a recolectar datos propios de los usuarios<\/strong> (first party data) o buscar una forma alternativa para poder controlar, recoger y ordenar las interacciones de los usuarios.

– Marketing mobile first<\/strong>. Actualmente, el m\u00f3vil es uno de los dispositivos principales con los que se accede a Internet y a trav\u00e9s del cual se realizan m\u00e1s compras. Por ello, se deben optimizar las webs en contenido y velocidad<\/strong> para estar bien posicionados, y las campa\u00f1as de marketing cada vez m\u00e1s deben estar enfocadas al uso de los smartphones<\/strong>.

– Live Stream Shopping.<\/strong> Se trata de una tendencia que ya est\u00e1 muy implementada en China que consiste en hacer retransmisiones en directo para vender productos o servicios<\/strong>. En estas sesiones se muestran productos o servicios a la audiencia para que esta pueda interactuar, resolver dudas y comprarlos directamente<\/strong>.

– B\u00fasqueda por voz.<\/strong> La voz est\u00e1 ganando cada vez m\u00e1s importancia debido al auge de los asistentes virtuales<\/strong> de voz en muchas casas. Por ello, deber\u00e1 empezar a considerarse en las estrategias de marketing.

– Uso de chatbots<\/strong>. Es una tendencia que ya est\u00e1 implementada en otros pa\u00edses europeos. Contar con asistentes virtuales en las plataformas mejora la experiencia de los usuarios<\/strong>, optimiza el tiempo de los trabajadores y minimiza los costes de producci\u00f3n. Adem\u00e1s, esta herramienta permite hacer un seguimiento y controlar el customer journey.<\/strong>

<\/strong><\/p>\n\n\n\n

\u00bfConoc\u00edas estas tendencias? \u00bfTe gustar\u00eda aplicarlas a tu negocio?<\/p>\n\n\n\n

En Bemypartner estamos al caso de las nuevas tendencias de este sector y nos formamos constantemente para ofrecer a nuestros clientes todo aquello que necesiten. Cont\u00e1ctanos si necesitas ayuda<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuevas redes sociales, b\u00fasquedas por voz, stream shopping, te contamos todas las tendencias de Marketing Digital de 2022<\/p>\n","protected":false},"author":1,"featured_media":5031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[73,235],"tags":[53,654,612,84,692],"class_list":["post-5026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-noticia-principal","tag-agencia-de-comunicacion","tag-bemypartnercom","tag-marketing-digital","tag-redes-sociales","tag-tendencias-marketing-digital"],"yoast_head":"\nMarketing digital: tendencias para 2022 - Bemypartner<\/title>\n<meta name=\"description\" content=\"Nuevas redes sociales, b\u00fasquedas por voz, stream shopping, te contamos todas las tendencias de Marketing Digital de 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/marketing-digital-tendencias-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: tendencias para 2022 - 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