{"id":4971,"date":"2021-11-19T12:10:56","date_gmt":"2021-11-19T12:10:56","guid":{"rendered":"https:\/\/bemypartner.es\/?p=4971"},"modified":"2022-06-27T08:28:31","modified_gmt":"2022-06-27T08:28:31","slug":"blackfriday-redes-sociales","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/blackfriday-redes-sociales\/","title":{"rendered":"Como incluir en redes sociales tu estrategia de Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/tendencias\/resultados-black-friday-2020-aumentan-pedidos-online-espana\">Black Frida<\/a>y es <strong>una de las fechas m\u00e1s esperadas de todo el a\u00f1o<\/strong> tanto para compradores como para empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los consumidores, por la <strong>gran cantidad de ofertas y promociones disponibles<\/strong>, es un momento se\u00f1alado para hacerse con sus productos favoritos a un precio m\u00e1s reducido y avanzar sus compras navide\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y para las empresas, teniendo en cuenta que en el a\u00f1o 2020 el gasto medio fue de 128,20 euros por persona, es evidente que se trata de una fecha clave para <strong>potenciar sus ventas, aumentar sus ingresos e iniciar la campa\u00f1a de Navidad<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, aunque las empresas ponen muchos esfuerzos en sus estrategias de Black Friday, no siempre son los m\u00e1s acertados debido a que <strong>el mercado cada vez est\u00e1 m\u00e1s saturado<\/strong> y son muchas las empresas que lanzan promociones especiales. Por ello, los consumidores buscan los mejores y mayores descuentos de cada marca, y <strong>las empresas tienen que saber destacar<\/strong> entre todas ellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde Bemypartner queremos ayudarte a conseguir tu prop\u00f3sito de ventas durante el Black Friday, as\u00ed que te dejamos con algunos <strong>consejos y recomendaciones para trasladar tu estrategia<\/strong> de manera efectiva en tus redes sociales y hacer que funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que para una buena estrategia debes tener bien definidas sus bases y objetivos para poder aplicarla y plasmarla de forma adecuada y coherente en tu p\u00e1gina web, redes sociales y otras formas de comunicaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 debes incluir en tu estrategia?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Incluye el negro en tus creatividades. <\/strong>Como su nombre indica, el Black Friday siempre se asocia con el color negro y los tonos oscuros. Por ello, refuerza tus redes sociales con <strong>v\u00eddeos o im\u00e1genes donde el negro sea el color dominante,<\/strong> adem\u00e1s de alg\u00fan otro color que haga contraste y destaque.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A\u00f1ade palabras clave en tus copys. <\/strong>Hay algunas palabras que gustan y llaman la atenci\u00f3n de todos los usuarios como <strong>\u2018gratis\u2019, \u2018tiempo limitado\u2019, \u2018oferta \u00fanica\u2019, \u2018gran descuento\u2019<\/strong>. Incl\u00fayelas en tus redes sociales de manera que destaquen e impulsen a los usuarios a hacer la compra.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Haz Stories de tu campa\u00f1a. <\/strong>Adem\u00e1s de publicaciones en el feed, complementa tu estrategia en redes sociales con <strong>Stories llamativos<\/strong> <strong>que incluyan informaci\u00f3n clave para el usuario y potencien su interacci\u00f3n. <\/strong>Para ello, puedes a\u00f1adir stickers como cajas de preguntas, encuestas o links directos. Y es que se ha demostrado que las Stories son uno de los formatos que dan mejores resultados.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Usa <a href=\"https:\/\/bemypartner.es\/instagram-reels-estrategia-digital\/\">Reels <\/a>y TikToks. <\/strong>Actualmente, son dos nuevos formatos que est\u00e1n funcionando muy bien. Por ello, crea v\u00eddeos promocionales atractivos para Instagram Reels y TikTok que muestren las ofertas y promociones del Black Friday, y acompa\u00f1en tu estrategia de ventas.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Utiliza hashtags claves. <\/strong>Los hashtags son una herramienta fundamental en tus redes sociales que te permiten conseguir m\u00e1s alcance y visibilidad. Durante el Black Friday usar hashtags como #BlackFriday, #BlackFriday2021, #OfertasBlackFriday que <strong>facilitar\u00e1 que los usuarios encuentren tus productos<\/strong>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En Bemypartner somos <strong>expertos en el dise\u00f1o de estrategias de comunicaci\u00f3n<\/strong> y <strong>en la planificaci\u00f3n de campa\u00f1as<\/strong> tan grandes como el Black Friday o la Navidad. Cont\u00e1ctanos y te ayudaremos a que tus pr\u00f3ximas campa\u00f1as sean un \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday es una de las fechas m\u00e1s esperadas de todo el a\u00f1o tanto para compradores como para empresas. Para los consumidores, por la gran cantidad de ofertas y promociones disponibles, es un momento se\u00f1alado para hacerse con sus productos favoritos a un precio m\u00e1s reducido y avanzar sus compras navide\u00f1as. Y para las<\/p>\n","protected":false},"author":1,"featured_media":4972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como incluir en redes sociales tu estrategia de Black Friday - Bemypartner<\/title>\n<meta name=\"description\" content=\"Consejos y recomendaciones para trasladar tu estrategia de Black Friday de manera efectiva en tus redes sociales y hacer que funcione.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/blackfriday-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como incluir en redes sociales tu estrategia de Black Friday - 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