{"id":4852,"date":"2021-07-01T08:20:58","date_gmt":"2021-07-01T08:20:58","guid":{"rendered":"https:\/\/bemypartner.es\/?p=4852"},"modified":"2021-07-01T08:21:01","modified_gmt":"2021-07-01T08:21:01","slug":"valores-de-marca","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/valores-de-marca\/","title":{"rendered":"5 razones por las que comunicar valores de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez te has preguntado qu\u00e9 hace que te guste m\u00e1s una marca que otra? Si te paras a pensarlo, es muy probable que te des cuenta que no solo es por sus productos o servicios, sus precios o su imagen, sino porque hay una serie de factores que hace que <strong>te identifiques con la marca: sus valores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El valor de marca es un atributo intangible<\/strong> que se adquiere con el tiempo y que procede de la propia marca. Se genera a partir de asociaciones y expectativas que las personas hacen acerca de la ella y de sus productos o servicios. Por lo tanto, a trav\u00e9s de estos valores, se consigue captar y fidelizar al <a href=\"https:\/\/bemypartner.es\/conocer-tu-buyer-person\/\">p\u00fablico objetivo<\/a> que, con el tiempo, puede sentirse representado tambi\u00e9n por esta marca. Aunque no se trate de un elemento f\u00edsico, esta supone un gran valor para la empresa puesto que es un factor que influir\u00e1 en el proceso de compra y en obtener resultados.<br><br>Por esta raz\u00f3n, es tan importante que las empresas sean conscientes de trabajar su identidad corporativa, imagen y valor de marca para posicionarse en el mercado. En el sector de la comunicaci\u00f3n y las relaciones p\u00fablicas, se hace mucho hincapi\u00e9 en recordar a las marcas que no solamente hay que lanzar mensajes, sino tambi\u00e9n llevar a cabo acciones que reflejen quienes son y por qu\u00e9 hacen lo que hacen.<br><br>Como dec\u00edamos, desde las agencias de comunicaci\u00f3n aconsejamos a nuestros clientes que todas aquellas acciones que se lleven a cabo reflejen unos valores y un ADN que los diferencie de su competencia y otras marcas. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5 razones por las que es importante comunicar valores de marca y no s\u00f3lo mensajes<\/strong>:<\/h4>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Conectar\u00e1s con tu target a trav\u00e9s de emociones &nbsp;y te recordar\u00e1n por ello.<\/li><li>Los mensajes se olvidan, el sentimiento de pertenencia no.<\/li><li>Conseguir\u00e1s fidelizar a tu p\u00fablico de manera m\u00e1s efectiva.<\/li><li>Generar\u00e1 mayor confianza y credibilidad ante el consumidor.<\/li><li>Posicionar\u00e1s la marca en el top of mind de tu p\u00fablico.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Desde Bemypartner, cuando trabajamos estrategias de comunicaci\u00f3n buscamos reflejar estos valores de marca en todas las acciones, desde el primer momento en que se empieza a establecer una relaci\u00f3n con medios, hasta documentos de prensa &#8211; donde no solamente transmitimos mensajes en vano \u2013 o los posts de redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.<\/p>\n","protected":false},"author":1,"featured_media":4853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46,73,648],"tags":[56,169,650,208,170,160,95,97,649],"class_list":["post-4852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-comunicacion","category-comunicacion","category-marca","tag-comunicacion","tag-comunicacion-corporativa","tag-comunicacion-de-empresa","tag-comunicacion-estrategica","tag-comunicacion-institucional","tag-gestion-comunicacion","tag-marca","tag-publico-objetivo","tag-valores-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 razones por las que comunicar valores de marca - Bemypartner<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/valores-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 razones por las que comunicar valores de marca - Bemypartner\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bemypartner.es\/valores-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Bemypartner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BemypartnerCOM\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T08:20:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T08:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bemypartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:site\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bemypartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/\"},\"author\":{\"name\":\"Bemypartner\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"headline\":\"5 razones por las que comunicar valores de marca\",\"datePublished\":\"2021-07-01T08:20:58+00:00\",\"dateModified\":\"2021-07-01T08:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/\"},\"wordCount\":408,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog-BMP-5.png\",\"keywords\":[\"comunicaci\u00f3n\",\"comunicaci\u00f3n corporativa\",\"comunicaci\u00f3n de empresa\",\"comunicaci\u00f3n estrat\u00e9gica\",\"comunicaci\u00f3n institucional\",\"gesti\u00f3n comunicaci\u00f3n\",\"marca\",\"p\u00fablico objetivo\",\"Valores de marca\"],\"articleSection\":[\"Agencia de comunicaci\u00f3n\",\"Comunicaci\u00f3n\",\"Marca\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/\",\"name\":\"5 razones por las que comunicar valores de marca - Bemypartner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog-BMP-5.png\",\"datePublished\":\"2021-07-01T08:20:58+00:00\",\"dateModified\":\"2021-07-01T08:21:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"description\":\"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog-BMP-5.png\",\"contentUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog-BMP-5.png\",\"width\":1200,\"height\":628,\"caption\":\"C\u00f3mo comunicar valores de marca\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/valores-de-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 razones por las que comunicar valores de marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/\",\"name\":\"Bemypartner\",\"description\":\"Comunicaci\u00f3n y eventos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bemypartner.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\",\"name\":\"Bemypartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"caption\":\"Bemypartner\"},\"sameAs\":[\"https:\\\/\\\/bemypartner.es\"],\"url\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/author\\\/bemypartner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 razones por las que comunicar valores de marca - Bemypartner","description":"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bemypartner.es\/valores-de-marca\/","og_locale":"ca_ES","og_type":"article","og_title":"5 razones por las que comunicar valores de marca - Bemypartner","og_description":"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.","og_url":"https:\/\/bemypartner.es\/valores-de-marca\/","og_site_name":"Bemypartner","article_publisher":"https:\/\/www.facebook.com\/BemypartnerCOM","article_published_time":"2021-07-01T08:20:58+00:00","article_modified_time":"2021-07-01T08:21:01+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png","type":"image\/png"}],"author":"Bemypartner","twitter_card":"summary_large_image","twitter_creator":"@bemypartnercom","twitter_site":"@bemypartnercom","twitter_misc":{"Escrit per":"Bemypartner","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bemypartner.es\/valores-de-marca\/#article","isPartOf":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/"},"author":{"name":"Bemypartner","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"headline":"5 razones por las que comunicar valores de marca","datePublished":"2021-07-01T08:20:58+00:00","dateModified":"2021-07-01T08:21:01+00:00","mainEntityOfPage":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/"},"wordCount":408,"commentCount":0,"image":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png","keywords":["comunicaci\u00f3n","comunicaci\u00f3n corporativa","comunicaci\u00f3n de empresa","comunicaci\u00f3n estrat\u00e9gica","comunicaci\u00f3n institucional","gesti\u00f3n comunicaci\u00f3n","marca","p\u00fablico objetivo","Valores de marca"],"articleSection":["Agencia de comunicaci\u00f3n","Comunicaci\u00f3n","Marca"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bemypartner.es\/valores-de-marca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bemypartner.es\/valores-de-marca\/","url":"https:\/\/bemypartner.es\/valores-de-marca\/","name":"5 razones por las que comunicar valores de marca - Bemypartner","isPartOf":{"@id":"https:\/\/bemypartner.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/#primaryimage"},"image":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png","datePublished":"2021-07-01T08:20:58+00:00","dateModified":"2021-07-01T08:21:01+00:00","author":{"@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"description":"\u00bfQu\u00e9 hace que una marca te guste m\u00e1s que otra? Son sus valores de marca. En este art\u00edculo te contamos c\u00f3mo y por qu\u00e9 comunicarlos.","breadcrumb":{"@id":"https:\/\/bemypartner.es\/valores-de-marca\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bemypartner.es\/valores-de-marca\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bemypartner.es\/valores-de-marca\/#primaryimage","url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png","contentUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2021\/07\/Blog-BMP-5.png","width":1200,"height":628,"caption":"C\u00f3mo comunicar valores de marca"},{"@type":"BreadcrumbList","@id":"https:\/\/bemypartner.es\/valores-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bemypartner.es\/ca\/"},{"@type":"ListItem","position":2,"name":"5 razones por las que comunicar valores de marca"}]},{"@type":"WebSite","@id":"https:\/\/bemypartner.es\/#website","url":"https:\/\/bemypartner.es\/","name":"Bemypartner","description":"Comunicaci\u00f3n y eventos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bemypartner.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93","name":"Bemypartner","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","caption":"Bemypartner"},"sameAs":["https:\/\/bemypartner.es"],"url":"https:\/\/bemypartner.es\/ca\/author\/bemypartner\/"}]}},"_links":{"self":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts\/4852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/comments?post=4852"}],"version-history":[{"count":1,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts\/4852\/revisions"}],"predecessor-version":[{"id":4856,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts\/4852\/revisions\/4856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/media\/4853"}],"wp:attachment":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/media?parent=4852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/categories?post=4852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/tags?post=4852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}