{"id":4845,"date":"2021-06-25T09:04:39","date_gmt":"2021-06-25T09:04:39","guid":{"rendered":"https:\/\/bemypartner.es\/?p=4845"},"modified":"2021-06-25T09:04:42","modified_gmt":"2021-06-25T09:04:42","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/customer-journey\/","title":{"rendered":"\u00bfSabes qu\u00e9 es el customer journey?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El customer journey es un proceso que engloba todas las fases por las que pasa una persona desde que decide que tiene una necesidad hasta que se decanta por comprar un producto o servicio que la solucione<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Es un proceso muy variable, ya que puede durar desde unos minutos hasta meses o a\u00f1os, dependiendo de la necesidad de cada usuario<\/strong>. Adem\u00e1s, actualmente, la mayor\u00eda de consumidores se informan y comparan antes de tomar cualquier decisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definir este viaje permitir\u00e1 <strong>entender todo el proceso de compra, identificar las necesidades del consumidor y, por tanto, saber qu\u00e9 informaci\u00f3n debemos darle <\/strong>en cada fase del proceso de compra. Adem\u00e1s, tambi\u00e9n permitir\u00e1 <strong>saber qu\u00e9, c\u00f3mo y cu\u00e1ndo comunicar, qu\u00e9 tem\u00e1ticas crear, los formatos de los contenidos y los canales de distribuci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, tambi\u00e9n debes tener en cuenta cu\u00e1l es tu <a href=\"https:\/\/bemypartner.es\/conocer-tu-buyer-person\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer person<\/a> y poder as\u00ed crear una estrategia de marketing y redes sociales correctamente enfocada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fases del customer journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo customer journey se divide en varias fases:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Concienciaci\u00f3n:<\/strong> en esta fase el consumidor se da cuenta de que tiene una necesidad. Todav\u00eda no ha hecho ninguna investigaci\u00f3n ni ha pensado qu\u00e9 quiere exactamente, pero <strong>ya empieza a buscar soluciones a una necesidad latente.<\/strong><\/li><li><strong>Descubrimiento:<\/strong> <strong>el consumidor es consciente de su necesidad y busca informaci\u00f3n<\/strong>. Es en este momento cuando <strong>los servicios de una agencia de comunicaci\u00f3n te pueden ayudar a desarrollar una estrategia de PR junto con una campa\u00f1a de influencers marketing que sea efectiva. <\/strong><\/li><li><strong>Aprendizaje: en esta fase el consumidor ya sabe qu\u00e9 opciones hay para solucionar su necesidad y las tiene en cuenta.<\/strong> Es la fase previa al proceso de compra.<\/li><li><strong>Elecci\u00f3n: <\/strong>una vez en esta fase, <strong>el consumidor reduce su lista de opciones y toma, al fin, una opci\u00f3n final<\/strong>.<\/li><li><strong>Adquisici\u00f3n: <\/strong>se trata de la \u00faltima fase, en la que e<strong>l consumidor se preparar para adquirir el producto o servicio <\/strong>por el que se ha decantado.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Para que un consumidor recorra todo el proceso y acabe adquiriendo un producto o servicio, es importante saber actuar correctamente en cada fase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro caso, <strong>en Bemypartner ofrecemos un <a href=\"https:\/\/bemypartner.es\/servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">acompa\u00f1amiento completo<\/a> en el desarrollo de estrategias de comunicaci\u00f3n, relaciones p\u00fablicas, redes sociales e influencer marketing<\/strong>. &nbsp;Todas estas acciones son esenciales para que un usuario descubra un servicio o producto, por eso estaremos encantados de asesorarte en lo que necesites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El customer journey es un proceso que engloba todas las fases por las que pasa una persona desde que decide que tiene una necesidad hasta que se decanta por comprar un producto o servicio que la solucione. Es un proceso muy variable, ya que puede durar desde unos minutos hasta meses o a\u00f1os, dependiendo de<\/p>\n","protected":false},"author":1,"featured_media":4847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46,71,73,62],"tags":[53,54,633,646,647],"class_list":["post-4845","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-agencia-de-comunicacion","category-campanas","category-comunicacion","category-relaciones-publicas","tag-agencia-de-comunicacion","tag-bemypartner","tag-buyer-person","tag-customer-journey","tag-fases","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes qu\u00e9 es el customer journey? - Bemypartner<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es el customer journey? 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