{"id":4123,"date":"2017-06-15T11:19:16","date_gmt":"2017-06-15T09:19:16","guid":{"rendered":"https:\/\/bemypartner.es\/campana-influencers-purina-dentalife\/"},"modified":"2017-06-15T11:19:16","modified_gmt":"2017-06-15T09:19:16","slug":"campana-influencers-purina-dentalife","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/","title":{"rendered":"Campa\u00f1a con influencers para Purina Dentalife"},"content":{"rendered":"<h3 style=\"text-align: justify;\">Objetivo: crear <em>awareness<\/em> sobre el nuevo producto y sobre la importancia de cuidar la salud dental de las mascotas<\/h3>\n<p style=\"text-align: justify;\">Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife, un snack dental resultado de 5 a\u00f1os de investigaci\u00f3n y desarrollo que ayuda a reducir la acumulaci\u00f3n de sarro y placa en la dentadura de las mascotas.<\/p>\n<p style=\"text-align: justify;\">La marca tambi\u00e9n ha querido crear conciencia sobre la importancia de cuidar la salud dental de las mascotas ya que, como consecuencia de la falta de limpieza peri\u00f3dica, el 80% de los perros a partir de los 3 a\u00f1os tiene problemas dentales; y solo el 28% de los due\u00f1os de perros es consciente de los problemas dentales de sus mascotas, seg\u00fan fuentes consultadas por Purina.<\/p>\n<p style=\"text-align: justify;\">En este sentido, se ha apostado por una campa\u00f1a con influencers ampliamente reconocidos a nivel nacional y, por supuesto, con mascota. Los influencers, como su propio nombre indica, tienen la capacidad de influenciar a su p\u00fablico y ejercer un poder prescriptor. Por eso, \u00bfqu\u00e9 mejor forma de lanzar este producto tan beneficioso para la salud dental de las mascotas que de la mano de influencers que cuidan y aman a sus mascotas?<\/p>\n<p style=\"text-align: justify;\">El snack dental y masticable de Purina, Purina Dentalife, alienta a los perros a masticar con la parte trasera de la boca, que por su ubicaci\u00f3n es donde m\u00e1s bacterias, saliva y restos de comida se acumulan. As\u00ed?, Purina DentaLife permite limpiar los dientes m\u00e1s dif\u00edciles de alcanzar. Adem\u00e1s, estos snacks tienen un exquisito sabor, son bajos en grasas y no contienen colorantes artificiales ni azucares a\u00f1adidos.<\/p>\n<p style=\"text-align: justify;\">Purina DentaLife se comercializa en Espa\u00f1a desde febrero de 2017 y ya ha adquirido gran popularidad entre los amantes de los perros.<\/p>\n<p style=\"text-align: justify;\">En la agencia estamos muy satisfechos con la gran acogida que el producto ha tenido entre el p\u00fablico.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Objetivo: crear awareness sobre el nuevo producto y sobre la importancia de cuidar la salud dental de las mascotas Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife, un snack dental resultado de 5 a\u00f1os de investigaci\u00f3n y desarrollo que ayuda a reducir la acumulaci\u00f3n<\/p>\n","protected":false},"author":1,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[237,456],"tags":[240,457,458,459,449,460,461,462,463,464,465],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-comunicacion-ca","category-campanas-ca","tag-agencia-de-comunicacion-ca","tag-awareness-ca","tag-campana-con-influencers-ca","tag-campana-de-comunicacion-ca","tag-influencers-ca","tag-mascotas-ca","tag-producto-ca","tag-publico-ca","tag-purina-ca","tag-purina-dentalife-ca","tag-snack-dental-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a con influencers para Purina Dentalife<\/title>\n<meta name=\"description\" content=\"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a con influencers para Purina Dentalife\" \/>\n<meta property=\"og:description\" content=\"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/\" \/>\n<meta property=\"og:site_name\" content=\"Bemypartner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BemypartnerCOM\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T09:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bemypartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:site\" content=\"@bemypartnercom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bemypartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/\"},\"author\":{\"name\":\"Bemypartner\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"headline\":\"Campa\u00f1a con influencers para Purina Dentalife\",\"datePublished\":\"2017-06-15T09:19:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/\"},\"wordCount\":330,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg\",\"keywords\":[\"agencia de comunicaci\u00f3n\",\"awareness\",\"campa\u00f1a con influencers\",\"campa\u00f1a de comunicaci\u00f3n\",\"influencers\",\"mascotas\",\"producto\",\"p\u00fablico\",\"purina\",\"Purina Dentalife\",\"snack dental\"],\"articleSection\":[\"Agencia de comunicaci\u00f3n\",\"Campa\u00f1as\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/\",\"name\":\"Campa\u00f1a con influencers para Purina Dentalife\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg\",\"datePublished\":\"2017-06-15T09:19:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\"},\"description\":\"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg\",\"contentUrl\":\"https:\\\/\\\/bemypartner.es\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg\",\"width\":748,\"height\":308},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/campana-influencers-purina-dentalife\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campa\u00f1a con influencers para Purina Dentalife\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#website\",\"url\":\"https:\\\/\\\/bemypartner.es\\\/\",\"name\":\"Bemypartner\",\"description\":\"Comunicaci\u00f3n y eventos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bemypartner.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bemypartner.es\\\/#\\\/schema\\\/person\\\/91b2c54cebe6cc7bbdac02d71727ba93\",\"name\":\"Bemypartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g\",\"caption\":\"Bemypartner\"},\"sameAs\":[\"https:\\\/\\\/bemypartner.es\"],\"url\":\"https:\\\/\\\/bemypartner.es\\\/ca\\\/author\\\/bemypartner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campa\u00f1a con influencers para Purina Dentalife","description":"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/","og_locale":"ca_ES","og_type":"article","og_title":"Campa\u00f1a con influencers para Purina Dentalife","og_description":"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.","og_url":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/","og_site_name":"Bemypartner","article_publisher":"https:\/\/www.facebook.com\/BemypartnerCOM","article_published_time":"2017-06-15T09:19:16+00:00","og_image":[{"width":748,"height":308,"url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg","type":"image\/jpeg"}],"author":"Bemypartner","twitter_card":"summary_large_image","twitter_creator":"@bemypartnercom","twitter_site":"@bemypartnercom","twitter_misc":{"Escrit per":"Bemypartner","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#article","isPartOf":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/"},"author":{"name":"Bemypartner","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"headline":"Campa\u00f1a con influencers para Purina Dentalife","datePublished":"2017-06-15T09:19:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/"},"wordCount":330,"commentCount":0,"image":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg","keywords":["agencia de comunicaci\u00f3n","awareness","campa\u00f1a con influencers","campa\u00f1a de comunicaci\u00f3n","influencers","mascotas","producto","p\u00fablico","purina","Purina Dentalife","snack dental"],"articleSection":["Agencia de comunicaci\u00f3n","Campa\u00f1as"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/","url":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/","name":"Campa\u00f1a con influencers para Purina Dentalife","isPartOf":{"@id":"https:\/\/bemypartner.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#primaryimage"},"image":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#primaryimage"},"thumbnailUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg","datePublished":"2017-06-15T09:19:16+00:00","author":{"@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93"},"description":"Purina ha llevado a cabo recientemente una campa\u00f1a con influencers para crear awareness sobre su nuevo producto Purina Dentalife.","breadcrumb":{"@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#primaryimage","url":"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg","contentUrl":"https:\/\/bemypartner.es\/wp-content\/uploads\/2017\/11\/DE0622_Sully_Alex_1333_CK15_RT-e1497518287524-na1y8g3xn0o88qe9vs61v3yfgo4zmv357e5lu8gl54.jpg","width":748,"height":308},{"@type":"BreadcrumbList","@id":"https:\/\/bemypartner.es\/ca\/campana-influencers-purina-dentalife\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bemypartner.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Campa\u00f1a con influencers para Purina Dentalife"}]},{"@type":"WebSite","@id":"https:\/\/bemypartner.es\/#website","url":"https:\/\/bemypartner.es\/","name":"Bemypartner","description":"Comunicaci\u00f3n y eventos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bemypartner.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/bemypartner.es\/#\/schema\/person\/91b2c54cebe6cc7bbdac02d71727ba93","name":"Bemypartner","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/abb50314db64b84b1a1afd0cb929a44dcb911316f3c18ae8ab07a8cfb0a78a64?s=96&d=mm&r=g","caption":"Bemypartner"},"sameAs":["https:\/\/bemypartner.es"],"url":"https:\/\/bemypartner.es\/ca\/author\/bemypartner\/"}]}},"_links":{"self":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":0,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bemypartner.es\/ca\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}