{"id":4052,"date":"2017-12-04T08:00:05","date_gmt":"2017-12-04T07:00:05","guid":{"rendered":"https:\/\/bemypartner.es\/bemypartner-organiza-una-jornada-empresarios-tarragona-comunicacion-crisis\/"},"modified":"2020-10-16T07:02:17","modified_gmt":"2020-10-16T07:02:17","slug":"bemypartner-organiza-una-jornada-empresarios-tarragona-comunicacion-crisis","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/bemypartner-organiza-una-jornada-empresarios-tarragona-comunicacion-crisis\/","title":{"rendered":"Bemypartner organiza una jornada sobre comunicaci\u00f3n de crisis para empresarios de Tarragona"},"content":{"rendered":"<h3 style=\"text-align: justify;\"><strong>Tras el \u00e9xito de esta primera jornada, la agencia planea organizar una segunda sesi\u00f3n en Barcelona<\/strong><\/h3>\n<p style=\"text-align: justify;\">Actualmente, cualquier empresa de cualquier sector se puede encontrar en una situaci\u00f3n imprevista que la haga saltar a los medios de forma inesperada. Una crisis puede reforzar o hundir la reputaci\u00f3n de una compa\u00f1\u00eda. Todo depende de c\u00f3mo se gestione. Por eso, es clave que los portavoces\u00a0de la empresa conozcan las herramientas para salir de la situaci\u00f3n de la mejor manera posible. Con este objetivo, Bemypartner organiz\u00f3 el pasado 28 de noviembre una\u00a0formaci\u00f3n sobre comunicaci\u00f3n de crisis, con la colaboraci\u00f3n de Confederaci\u00f3n de Empresarios de la Provincia de Tarragona (<strong><a href=\"https:\/\/www.cepta.es\/blog\/noticies-d-empresa-5\/post\/la-teva-empresa-reaccionaria-rapidament-davant-duna-crisi-7351\">CEPTA<\/a><\/strong>). Se trat\u00f3 de una jornada para analizar los 10 errores m\u00e1s comunes en la comunicaci\u00f3n de crisis y c\u00f3mo evitarlos.<\/p>\n<p style=\"text-align: justify;\">Los 10 puntos tratados fueron:<\/p>\n<ol style=\"text-align: justify;\">\n<li>La opacidad y la falta de relaci\u00f3n con los medios. Por qu\u00e9 los amigos se tienen que hacer en \u00e9poca de bonanza.<\/li>\n<li>Falta de prevenci\u00f3n. Esa asignatura pendiente.<\/li>\n<li>Falta de formaci\u00f3n. \u201cA nosotros no nos hace falta\u201d.<\/li>\n<li>Falta de cultura empresarial e implicaci\u00f3n del comit\u00e9.<\/li>\n<li>Falta de rapidez. Nadie avisa a tiempo.<\/li>\n<li>Ausencia de un Manual. Qu\u00e9 es el Manual de Crisis.<\/li>\n<li>Infravaloraci\u00f3n de los riesgos. Nunca pasar\u00e1.<\/li>\n<li>Dejarse llevar por la emoci\u00f3n. Contar con visi\u00f3n externa aporta objetividad.<\/li>\n<li>Menospreciar a los otros.<\/li>\n<li>Creer que las redes sociales son solo un tema de tecnolog\u00eda.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">De la mano de nuestra directora, Montserrat Arias, y nuestra compa\u00f1era, Carmen Ortega- Monasterio, se dieron las claves para evitar imprevistos ante una situaci\u00f3n de crisis. Prevenir, formarse y no precipitarse, fueron algunas de las herramientas que Montserrat expuso para afrontar una situaci\u00f3n adversa en la empresa.<\/p>\n<p style=\"text-align: justify;\">Gracias a la <strong><a href=\"https:\/\/www.diaridetarragona.com\/economia\/Diez-claves-para-una-gestion-exitosa-de-la-comunicacion-de-crisis-en-las-empresas-20171212-0032.html\">buena acogida<\/a><\/strong> de la jornada y el inter\u00e9s suscitado, desde Bemypartner es un placer anunciar que repetiremos la edici\u00f3n en Barcelona.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras el \u00e9xito de esta primera jornada, la agencia planea organizar una segunda sesi\u00f3n en Barcelona Actualmente, cualquier empresa de cualquier sector se puede encontrar en una situaci\u00f3n imprevista que la haga saltar a los medios de forma inesperada. Una crisis puede reforzar o hundir la reputaci\u00f3n de una compa\u00f1\u00eda. Todo depende de c\u00f3mo se<\/p>\n","protected":false},"author":1,"featured_media":3766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[237,255,238],"tags":[241,256,357,358,359,291],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-comunicacion-ca","category-comunicacion-ca","category-eventos-ca","tag-comunicacion-ca","tag-comunicacion-de-crisis-ca","tag-crisis-ca","tag-formacion-ca","tag-formacion-empresarial-ca","tag-reputacion-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bemypartner organiza una jornada formativa sobre comunicaci\u00f3n de crisis<\/title>\n<meta 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