{"id":4042,"date":"2018-06-07T12:25:31","date_gmt":"2018-06-07T12:25:31","guid":{"rendered":"https:\/\/bemypartner.es\/la-golden-hour-clave-comunicacion-crisis\/"},"modified":"2020-10-16T07:02:08","modified_gmt":"2020-10-16T07:02:08","slug":"la-golden-hour-clave-comunicacion-crisis","status":"publish","type":"post","link":"https:\/\/bemypartner.es\/ca\/la-golden-hour-clave-comunicacion-crisis\/","title":{"rendered":"Por qu\u00e9 la \u2018Golden Hour\u2019 es clave en una situaci\u00f3n de crisis"},"content":{"rendered":"<h4>Durante los 60 primeros minutos de una crisis puedes salvar o hundir la reputaci\u00f3n de tu empresa<\/h4>\n<p>Acaba de estallar una crisis de comunicaci\u00f3n. Los nervios se apoderan de nosotros, y en esa situaci\u00f3n es f\u00e1cil, muy f\u00e1cil, cometer errores que desprestigien a nuestra empresa para siempre.<\/p>\n<p>Como hemos comentado en otros art\u00edculos sobre <a href=\"http:\/\/bemypartner.es\/?s=comunicaci%C3%B3n+de+crisis\">comunicaci\u00f3n de crisis<\/a>, cualquier organizaci\u00f3n se puede encontrar en una situaci\u00f3n negativa que la haga saltar a los medios de forma inesperada, ya sea un accidente medioambiental, un siniestro laboral o un boicot, entre otros. Lo importante es estar preparados para gestionar la crisis con rapidez y eficacia.<\/p>\n<h4><strong>El tiempo es oro en la comunicaci\u00f3n de crisis<\/strong><\/h4>\n<p><strong>En comunicaci\u00f3n de crisis, la primera hora es clave<\/strong>. El 28% de las crisis se propagan internacionalmente en 60 minutos a trav\u00e9s de las redes, seg\u00fan el <a href=\"https:\/\/www.holmesreport.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Holmes Report<\/a> 2013. Vivimos en un mundo hiperconectado, donde la inmediatez est\u00e1 a la orden del d\u00eda y cada vez las redes sociales y los medios de comunicaci\u00f3n online cobran m\u00e1s importancia.<\/p>\n<p>Esos primeros instantes son determinantes en la evoluci\u00f3n del conflicto. Los estadounidenses bautizaron esos 60 minutos tras el estallido de una crisis como la \u2018Golden Hour\u2019, haciendo un paralelismo con la situaci\u00f3n vivida en la Guerra de Corea. En ese conflicto se dieron cuenta de que, si en vez de trasladar a los heridos a los hospitales trasladaban los equipos m\u00e9dicos a la primera l\u00ednea del frente, se salvaban muchas m\u00e1s vidas.<\/p>\n<p>Si no sabemos gestionar la situaci\u00f3n, en una hora la noticia estar\u00e1 publicada en las redes sociales. En menos de 3h, en los medios digitales. En menos de 5 horas ocupar\u00e1 los informativos de televisi\u00f3n\u00a0o radio. Y, si lo dejamos pasar m\u00e1s de 24h, podemos ser portada de los principales peri\u00f3dicos del pa\u00eds al d\u00eda siguiente.<\/p>\n<p><strong>\u201cSe tarda 20 a\u00f1os en construir una reputaci\u00f3n y cinco minutos en arruinarla\u201d<\/strong>, dijo una vez el empresario estadounidense Warren Buffet. No hay tiempo que perder, la reputaci\u00f3n que tanto ha costado conseguir est\u00e1 en juego.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los 60 primeros minutos de una crisis puedes salvar o hundir la reputaci\u00f3n de tu empresa Acaba de estallar una crisis de comunicaci\u00f3n. Los nervios se apoderan de nosotros, y en esa situaci\u00f3n es f\u00e1cil, muy f\u00e1cil, cometer errores que desprestigien a nuestra empresa para siempre. Como hemos comentado en otros art\u00edculos sobre comunicaci\u00f3n<\/p>\n","protected":false},"author":1,"featured_media":3685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[237,275],"tags":[305,256,291],"class_list":["post-4042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-comunicacion-ca","category-destacadas-ca","tag-comunicacion-corporativa-ca","tag-comunicacion-de-crisis-ca","tag-reputacion-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 la \u2018Golden Hour\u2019 es clave en una situaci\u00f3n de crisis - Bemypartner<\/title>\n<meta name=\"description\" content=\"En comunicaci\u00f3n de crisis, la primera hora es clave.Esos primeros instantes son determinantes en la evoluci\u00f3n del conflicto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bemypartner.es\/ca\/la-golden-hour-clave-comunicacion-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 la \u2018Golden Hour\u2019 es clave en una situaci\u00f3n de crisis - 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